Video is a highly engaging image format, and this network is a great vehicle for exposure and collaboration. Using photos and graphics that are deep within the topic and bring out the highlights of your copy to the visual sphere is a must. Images are crucial to make articles stand out be read, remembered, and, the key factor, shared – just like in regular blogging. Copyright: Andreas Berheide/, all rights reserved Did you know that blue represents reliability and authority? That's why so many businesses and professionals use it for their branding, including LinkedIn itself! LinkedIn ArticlesĪ long-format content, articles are great to share your knowledge, start conversations and take a stance on industry-related matters, all of which help position you as a referent in your field. Keep in mind branding is super important, so make sure everything, from your headshot photo to your background stock image, are consistent in tone, style, and voice.Īlso, color psychology plays a big role here.
Copyright: stocksnapper/, all rights reservedįor the profile picture, it’s best to stick to simplicity: if it’s your personal page, a headshot if it’s a company page, your logo. You can overlay copy, such as your slogan or website, to maximize promotion opportunities. The LinkedIn banner or background image is a great way to promote key aspects of your business, through compelling photos that are not too strident or noisy but portray your values/identity/industry. Stock photos can really help your profile’s appeal. It’s your presentation card, and your best shot at captivating viewers is through images that both catch their attention and make your message instantly and clearly understood.
#Linkedin stock how to
Here is how to do it right: LinkedIn Profile All your images can be easily made by yourself with the help of our 102 tips for creating visuals! To really squeeze the juice out of LinkedIn for your brand, you need to cover the 5 main content and connectivity formats the platform offers, really bringing it all out with images. Learn all the standard photo sizes for LinkedIn (and other main social media sites)! The 5-Front Visual Plan to Nail LinkedIn Marketing To maximize the visual power of imagery here, you need to not only use high-res, professional-quality images but also to make them fit the right dimensions for each placement on the site. LinkedIn has its requirement for images like most platforms do. The best business stock images are straight-forwardly topic-focused! Channel-Optimized Pictures that will actually add value for the viewer, as this is what builds up your authority. Pictures that portray relevant aspects of your company, your article, or your industry. Copyright: davidpereiras/, all rights reserved
#Linkedin stock professional
This one should be a given, but it’s more crucial in this professional context: You want images that are heavily linked to your field of expertise. Industry-Relevant Copyright: Tatyana Aksenova/, all rights reserved Images that use complementary colors, high-contrast accents, and other clever color combinations to trigger emotional responses –through the use of color psychology that tells us which tones touch which emotional fibers– are always a hit. Copyright: complize/, all rights reserved To stay up to date with visual concepts, make sure to check our Photography Trends 2021 report! Color-Smart Copyright: Marcel Drechsler/, all rights reservedĬolor is an invaluable visual resource that can be well-exploited in LinkedIn, where photographs and graphics need to be a lot neater and straight-to-the-point than other channels. Diverse stock photos are at the top of visual trends for years, and they are your allies. Use photos that show people from various backgrounds, lifestyles, ages, ethnicities, body shapes, etc. Copyright: Antonio Hugo/, all rights reserved Diversity is at the core of most companies' (and consumers’) values, and your images have to reflect that. Ours is a multicultural, inclusive world. Make sure to pick pictures that are modern and realistic in a way that resonates with your target.ĭiverse Copyright: Goran Bogisevic/, all rights reserved If you want to address millennials, you need a certain type of image.
#Linkedin stock pro
Pro Tip: Target-focused images – While we talk about authenticity, it's important to know that each audience segment has its own standards for what is authentic and relatable.
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